[25% Discounts] International Business Theory & Strategy, Large and Small Firms Perspectives

International Business Theory & Strategy, Large and Small Firms Perspectives seeks to enrich the reader with invaluable knowledge of the theories of international business and strategies adopted by large and small firms during the internationalisation process. This book is divided into three parts. Part One contains the introductory chapter which introduces the theories of international business. Part Two discusses the internationalisation strategies of large firms. Part Three documents the approaches of small firms and entrepreneurial ventures. 

By Nelson Oly Ndubisi 

Arah Publications 

Published year: 2008

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