International Business Second Ed.

International Business Second Edition is revised edition of International Business, which was published in 2007. Featuring nine new chapters, it is written in line with relevant syllabus prescribed in Malaysian public and private universities for students at the undergraduate level. It provides fundamental information about International Business, which includes concepts and theories in business and management discipline with highlights on Asian business practices.

The key features include margin notes and summary highlighting the key concepts for a quick revision of the chapters; illustrative examples and relevant case studies to help students relate the concepts and theories to real-life scenarios, and discussion questions to test students’ comprehension and ability to apply the concepts and theories learnt.

Please refer to the images for a summary/synopsis of the book.

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