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Marketing for Hospitality and Tourism- Yusniza Kamarulzaman

RM 40.90


  •  Designed in line with the undergraduate syllabuses of marketing for hospitality and tourism courses
  • Wide topic coverage, suitable for quick revision of marketing principles and applications in hospitality and tourism
  •  Provides case studies and current examples from well-known local and international companies and products
  • Highlights important concepts using tables and figures
  • Key terms and exercises at the end of each chapter to enhance students' understanding of the topics

Please refer to the images for a summary/synopsis of the book.

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